A brief history of Apple Computer Inc. and the Graphic User Interface

Introduction

Doug Engelbart at an NLS workstation
Doug Engelbart at an NLS workstation | Source: Doug Engelbart Institute

Xerox Palo Alto Research Center (PARC)

The Xerox Star user interface
The Xerox Star user interface | Source: Dave Nelson

Lisa and Macintosh

Apple LISA computer during press preview
Apple LISA computer during press preview | Credit: Ted Thai/The LIFE Picture Collection/Getty Images

Development of NeXTSTEP and Apple’s acquisition of NeXT

Mac OS X

Mac OS X v10.0 user interface
Mac OS X v10.0 user interface | Source: Wayback Machine

iMac G3

Steve Jobs with iMac G3, 1998
Steve Jobs with iMac G3, 1998 | Source: Britannica

The transition from Apple Computer Inc. to Apple Inc.

Think Different campaign poster featuring Bob Dylan
Think Different campaign poster featuring Bob Dylan | Source: The Missing Bite

Defamiliarizing the perceived notion of a smartphone

Steve Jobs emphasizes how revolutionary user interfaces contributed to the success of the Mac, iPod, and iPhone at Macworld 2007
Steve Jobs emphasizes how revolutionary user interfaces contributed to the success of the Mac, iPod, and iPhone at Macworld 2007 | Source: Jasaro In
Steve Jobs introducing the iPhone at Macworld 2007
Steve Jobs introducing the iPhone at Macworld 2007 | Source: Earnest Kim

Building an ecosystem of products

An artifact ecology enabled by integration between hardware, software, and services

Apple ecosystem of proprietary hardware, software, and services | Source: Nikias Molina

Defamiliarization and the Reality Distortion Field

Steve Jobs explaining ten year technology development cycles at Sonoma, California, 1986 | Source: Doug Menuez

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Digital Product Designer

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Akshay Parakh

Akshay Parakh

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